Reviews are particularly important for local business
"One additional Yelp star leads to sales growth of 5.9% for independent restaurants"
Customers don't want perfect they want trustworthy
"Almost all in-market buyers use reviews, but they re also largely distrustful of them. They re actively looking for trustworthiness signals; if they find only positive reviews, that seems too good to be true, and they will be skeptical"
To get more reviews, act quickly
"The best approach is to ask for the review quickly, as the chances of them writing one goes down as time goes on"
Too many nagative review will sink you
We can also conclude that online review sites like Google+ Local are heavily visited by potential customers looking for information, and the more negative content they find there, the less likely they will be to purchase your products or visit your business"